Autoplay
Autocomplete
HTML5
Flash
Player
Speed
Previous Lecture
Complete and continue
Master Your PR
MODULE 1: Foundation
Welcome to Master Your PR (3:27)
MODULE 2: Media Relations
How to find a story (12:54)
How to pitch a story (20:49)
How to pitch yourself as an expert (8:27)
How to talk to the media (6:24)
How to create a reel (5:17)
BONUS: Promote Yourself WEBINAR
WEBINAR: Featuring Dana Malstaff of Boss Mom
MODULE 3: Writing
Article Writing (7:07)
Press release writing (4:07)
Is your business newer? These next modules will help you excel your PR strategy!
Why this course is created the way it is... and why this lesson is right here.
MODULE 4: Blogging
Blogging 101 (2:24)
How to use your blog to create visibility (6:11)
MODULE 5: Crisis Communication
Having a plan (6:42)
MODULE 6: Video
Video Production 101 (1:49)
How to use video to create visibility (4:06)
MODULE 7: Website and SEO
Website 101 (3:23)
What should be on your website to earn publicity (4:56)
SEO 101 (1:02)
How to manage SEO to earn publicity (4:55)
MODULE 8: Social Media
The role social media plays in earning publicity (2:13)
Facebook (9:45)
Twitter (6:42)
Instagram (5:43)
LinkedIn (4:47)
MODULE 9: Events
Events 101 (1:35)
How to plan and execute an event (and pay for it) (2:05)
Event checklist (2:42)
MODULE 10: Public Speaking
How to find public speaking opportunities to increase visibility (1:45)
What to talk about to earn more visibility (1:53)
How to speak in a way that earns more visibility (2:53)
MODULE 11: Public Relations Firms and Publicists
What to know BEFORE you hire help (9:13)
MODULE 12: Branding
Branding 101 (3:06)
How to publicize your brand to become well known (2:54)
How to pitch yourself as an expert
Lecture content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock