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Land Big Time Publicity For Your Brand To Boost Your Authority And Skyrocket Your Visibility
Module 0 - Getting Started
Get more leads because you’re known, liked, and trusted by your ideal audience (23:07)
Introduction
How to act on what's here to get proven results (like me, high level clients, and DIY clients) (18:28)
BONUS - My Favorite Business Resources
Get further faster with these 9 tools
Module 1 - Your Personal Brand
Position yourself as an expert to be the go-to person in your niche so leads come to you (17:42)
BONUS Worksheet: Branding yourself to turn a profit before you even meet your new client
BONUS Worksheet: Answering your USP so people want to work with you because you're a go-to person
Module 2 - Pitching the Media
Maintain a valuable pitch list for faster, easier, and more effective media pitching (39:31)
Following up (without being annoying) to get the coverage... then get even more (45:03)
BONUS Media Training Cheatsheets
BONUS - Pitching for non-fiction authors [to get more book sales]
INTERVIEW: How a book publicist got one client 50 media hits in 3 months! (21:05)
BONUS - Real pitches that end in local and national coverage
Immediate access to the Google Doc!
Module 3 - Media Training
Look and sound like a seasoned pro to get people to act after your coverage (26:58)
BEHIND THE SCENES: My Media Kit
BONUS EXAMPLES: 3 Client One Sheeters
BONUS - Speaking... and getting paid to do it!
INTERVIEW: Start getting paid to speak on stages about your expertise (38:14)
Module 4 - Seeing a ROI
Use one media hit to snowball into more coverage that converts into leads & sales (21:57)
BONUS - Turning Publicity into Profit
INTERVIEW: Tracking publicity that turned into profits... then doing it again (17:09)
Module 5 - Your Website
Prospects will find you when they search for solutions to their problems... and they convert (22:12)
My recommendation is...
For VIP Clients: Did you claim all your bonuses?
Click here to schedule the rest of your mentoring calls
Click here to get 10 more media lists to pitch your goal outlets
Module 6 - Your Blog
Find out what your competition ranks for to “steal” those keywords and get to the top of Google (34:47)
Try SEMRush and RankIQ here!
Module 7 - Social Media
Use social media for more than a digital billboard and actually convert prospects (42:20)
Try Smarterqueue and AgoraPulse here!
Module 8 - Traditional Advertising
What traditional advertising is NOW and why you should or shouldn’t spend money on it (21:17)
Module 9 - Online Advertising
Using data in advertising and what you need to pay attention to before you spend a dime (16:17)
BONUS - Using Facebook Ads
INTERVIEW: How to stop wasting money on Facebook Ads and start seeing results (25:15)
Module 10 - Influencer Marketing
You shouldn’t look at an influencers number of followers to see an ROI (25:34)
In Closing
Don't forget...
Click here to schedule the rest of your mentoring calls
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