Are you ready for media exposure?

I’ve had this conversation many times. Does it sound familiar?

You: “I think I have a great product, but no one knows about it.”

Me: “Do you have someone handling your public relations?”

You: “We looked into it, but it’s so expensive. We’re just trying to do it ourselves for now.”

Me: “Well, what are you doing?”

You: “We post on social media and send out press releases, but it’s like people still don’t know we exist.”

Master Your PR is a step-by-step program with proven results taught by Christina Nicholson, an award winning journalist who has more than a decade of experience.

Why does your small business need PR? To create brand awareness, build your customer/client base, and increase your brand's credibility!


Hi, I'm Christina Nicholson, a former TV reporter and anchor who received a lot of pitches from people wanting to earn publicity for themselves or for a client. Most of the time, their pitches fell short... but yours don't have to. Not anymore.

I know what works and what doesn't. I'm going to share it all with you! If you implement everything I teach you, these strategies will work.

So, if you are a small business owner or a marketer ready to see your brand on TV, online, and in print, you are in the right place.

“I love all of your content. It’s so spot on and useful for people looking for media.”

-Christine Portela Calzadilla, Senior Producer at MSNBC

“Christina was able to get us on Good Morning Washington and that snowballed into a huge spot on The Today Show and a story in Runner’s World, which happens to be our main audience! We are a startup so funding has been difficult. Christina cares about the little guy.”

-Joseph Phillips, co-founder of Heat Running

Master Your PR is an online course that is taught through video, with slides that include pictures and text. I share a variety of lessons about what I’ve done and what I've seen others do throughout my career. I will also give you workbooks, checklists, and guides to help you through the entire course.

Why does your small business need PR? If I had to narrow it down to the three biggest reasons: create brand awareness, build your customer/client base, and increase your brand's credibility.

I focus a lot on media relations - how to find a story and where to look, how to pitch the story and who to pitch it to, how to piggyback off current news and localize national stories already making headlines, how to approach new, different media like bloggers and much, much more. Then, we’ll jump into ten other modules that focus on important topics to Master Your PR. All of the modules include:

  • Media Relations
  • Writing
  • Blogging
  • Crisis Communications
  • Video Production
  • Websites and SEO
  • Social Media
  • Events
  • Public Speaking
  • Public Relations Firms and Publicists
  • Branding


If you want to be in the media, let someone in the media help you get there.

From New York City to Miami, I’ve worked with some of the best in the media industry, in front of the camera and behind the camera. After a decade of receiving terrible press releases and pitches, I decided to hang up my heels and makeup bag. I wanted to join “the other side” to do that job better.

Since then, I’ve launched my own full-service public relations firm, Media Maven, and quickly earned clients coverage on the Today Show, the Rachael Ray Show, KTLA, in Forbes, the Chicago Tribune, Washington Post, Men's Fitness, Women's Running, Food & Wine, Entrepreneur, and many other media outlets.

A sneek peek of Master Your PR

Class Curriculum

  MODULE 1: Foundation
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  MODULE 3: Writing
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  MODULE 4: Blogging
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  MODULE 5: Crisis Communication
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  MODULE 6: Video
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  MODULE 11: Public Relations Firms and Publicists
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  MODULE 12: Branding
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  BONUS: Promote Yourself WEBINAR
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“Christina's messages, insider tips, and strategies are extremely helpful. Her expertise and insight as both a public relations professional and journalist provide her a unique and valuable perspective on communications industries in general, and public relations specifically.”

-Megan Adams, UF Assistant Professor of Communication

“I've worked with other PR firms in the past with limited success. Often times I would spend $1000s and would barely hear from them or maybe get one or two "hits". When I worked with Christina, I was not prepared for what was to come. Everyday I heard from that woman. She was on me, whereas the other firms I had wasted money on I barely ever heard from and I had to keep following up with them to get them to give me something. All I can tell you is, if you want to receive press and have someone work their rear off for you, she's the real deal and who you want on your side. Literally, she was our PR Angel that really helped to take us to the next level.”

-April Davis, founder of Cupid’s Cronies

    Master Your PR is $797.

    You will have lifetime access to the course and the Master Your PR private Facebook group with me and other enrollees offering nothing but advice and strategic solutions to your problems.

    For $1197, you will get a couple of one-hour consultation sessions with me. In addition to the course, we will connect in person, outside the private Facebook group, and really dig into your PR goals before creating a stragic plan of action.

Get started now!